Pau Anzaldo, Oscar Dumlao, Jennifer He, Medha Verma, Mary Zhu

From an initial interview and diary study of 8 people and their messaging habits, we created proto-personas and journey maps, ultimately synthesizing them into two personalities, one of which we’d like to focus on in our intervention.

Individual proto-personas and journey maps

We initially captured the proto-personas from the experiences (including pain points, gains, emotions, motivations, and daily trends) of 6 people, which we eventually boiled down the two types of personalities.